After 13 years, inventor waits for HD radio to break out

http://www.buffalonews.com/entertainment/gusto/article831033.ece

Hybrid Digital radio, with its superior sound and reception -- and the ability to squeeze more channels into one frequency -- should be an obvious part of this digital media age. Yet after 13 years, HD radio has failed to match its expectations -- for many reasons.

"I don't think the industry has done a good job promoting it," said Joseph Puma, vice president, engineering and technology, for WNED broadcasting. "And I don't think IBiquity is getting manufacturers to make receivers for it. Table radios have not gone below $100, and most people don't want to pay that for a clock radio. If you were a classical music aficionado, you may be more apt to buy it."

Study: Americans Still Unfamiliar With HD Radio

Nearly five years into this grand experiment, and most of the public still doesn't know what HD radio really is ("zero progress") and the numbers are shrinking...

Study: Americans Still Unfamiliar With HD Radio

Research and strategy firm Mark Kassof & Co. has conducted a new survey that shows a continued "knowledge gap" among consumers when it comes to HD Radio. The research findings, based on 670 telephone interviews in the U.S., show that 54 percent of 18- to 64-year-olds have "heard of" HD Radio, which is down from 67 percent in a 2008 study. Included in that 54 percent, however, are 16 percent who have only heard of HD Radio and don't know anything about it.

The #1 image of HD Radio is that it delivers better audio quality. Twenty percent of respondents express that view, which is essentially flat from 2008 (21 percent). But for many, better quality sound is not something they actually know about HD Radio. Rather, it's something they infer based on their knowledge of HDTV. Other findings show that only 8 percent understand that HD Radio delivers more channels and choices, which also is identical to the 2008 survey. And 6 percent have the misconception that HD Radio is satellite radio.

Firm President Mark Kassof states, "The results show a decline in awareness and zero progress in listeners' understanding of HD radio. The industry still has much work to do promoting HD radio and selling its benefits."

HD RADIO - IT'S JUST TOO COMPLICATED

HD RADIO - IT'S JUST TOO COMPLICATED
Dan Halyburton

Part 1
Part 2

I started to write about the content offerings of HD Radio and the deeper I was in, I reached the conclusion that while the new “band” shows some promise, the whole thing is just too damn complicated. There is a significant price that Radio is paying for this complexity.