Let’s Go Shopping: HD Radio in Cincy

http://www.rwonline.com/pages/s.0049/t.11929.html


One Man’s Buying Experience in Ohio Suggests The Receiver Push Is Having Mixed Success

by Thom Moon, 3.12.2008

Moon has spent more than 30 years in radio, mostly developing and analyzing audience research; he describes himself as an even longer-term, all-around radio geek. Reach him at tsmoon@zoomtown.com.


There has been any number of stories in the trades about the lack of HD Radios at retailers and retail people who know little or nothing about the technology.

Radio World suggested that I see if that had changed any recently.

So I made the rounds of stores that sell electronics in the Cincinnati area. What I found was some improvement; but a lot is yet needed.