Tuesday, December 18, 2007

DEAD AIR: Radio's great leap forward stalling in the Valley


Local radio broadcasters have spent hundreds of thousands of dollars on a new technology to compete with satellite radio and iPods, but almost no one in the Rio Grande Valley is listening.

Retailers say no one is buying HD radios in South Texas despite scattered attempts by broadcasters to promote the digital signal technology, which gives clearer sound and allows stations to send out “sub-channels” of music and information.