Friday, December 28, 2007

HD Radio's New Campaign

I would love to see HD Radio work. I really would.

But in order to "break" a new medium/gadget in this new millennium, it's going to take clever tactics, brilliant strategy, and on-target execution. These are qualities that have been in short supply since the Alliance was formed. Another Christmas comes and goes, and the celebration over a half million radios sold is about as meaningless as a big defensive lineman celebrating after a sack in a game his team is losing by five touchdowns.