Tuesday, October 9, 2007

Best Buy Expands HD Radio Lineup


As part of a nationwide digital radio sales push, Best Buy on Monday announced plans to offer HD Radio products at all of its 832 U.S. stores. The rollout, part of the retailer's partnership with the HD Digital Radio Alliance, is effective immediately.

"The HD Digital Radio Alliance and iBiquity have created momentum with customers that now make HD Digital Radio one of the hottest electronics choices around," said Chris Homeister, Best Buy vice president of merchandising. "Product is now available in all of our stores, so no matter where our customers live, they can discover HD Radio and experience the crystal clear sound and new programming choices."

In addition to the HD hardware -- including options for car, home and mobile listening -- Best Buy's HD Radio rollout includes a customer education and marketing program that incorporates an interactive, in-store display. This effort will be bolstered by tie-in ads created by both Best Buy and the Alliance.

"This is another major step forward for HD Radio technology," said Robert Struble, president and CEO of HD Radio developer iBiquity. "Following rapid adoption by the broadcast community and an increasing range of products for the mass market, Best Buy's efforts will dramatically accelerate consumer adoption of this great new technology."