Tuesday, October 16, 2007

HD Alliance Ups Marketing Commitment By $230 Million

WASHINGTON -- October 15, 2007: The HD Digital Radio Alliance -- a joint initiative by a number of leading broadcasters to promote consumer adoption of HD Radio -- has renewed its charter and committed to an additional $230 million in marketing funds for 2008. That brings the group's total financial commitment to $680 million.

"Our renewed charter shines the spotlight on local markets and the unique content offered on the new HD2 radio stations," said HD Digital Radio Alliance President/CEO Peter Ferrara. "Now is the time for each local market manager, program director, and sales manager to step up and make HD Radio a part of their business objectives for 2008."