Thursday, October 4, 2007

Study: HD Radio’s ‘Tepid Growth Story’

Is HD Radio up to the task of helping traditional radio compete with other new media?

One study suggests the answer is no.

Internet radio will boom. Cell phone audio listening is gaining momentum. But HD Radio growth is disappointing. These are among findings of Bridge Ratings, which published this chart as part of a report on “Digital Media Growth Projections” in August. It shows booming expected growth for Internet radio (purple) and wireless Internet (teal) in the coming decade, with terrestrial radio (red) essentially flat, then eroding toward 2020, and HD Radio use bubbling along only near the bottom.